JOTIS - The Podia Challenge
Intro
Posting home-made food on one's Instagram account has been the latest digital trend. How many times have you doubted your friend on that delicious cake that he/she uploaded?
Challenge
Τhere was a need to create a big activation to attract new, younger fans on our Facebook page but also keep our existing fans excited !
Solution
We created a digital video with 2 local celebrities, Maria Mpekatwrou and Dimitris Ouggarezos, which was communicated through Jotis' Facebook page and a customized microsite. In the video, Maria challenged Dimitri to bake her a Lemon pie, which he had uploaded on Instagram as his own making. After Dimitri proved his baking abilities, the 2 celebrities invite the users to take part in the activation “The Podia Challenge”, challenge their friends and claim special JOTIS gifts.
Outcome
- Total unique participants: 3.113
- Video views: 333.000
- Reach:419.007
- Impressions: 1.791.795
