For the third consequent year, the “Brushing Together” campaign evolves. It is now under AB Vasilopoulos communication umprella who has now “adopted” the idea and supports the campaign in order to make this year’s CSR project a reality.
To successfully build the campaign even further with AB Vasilopoulos being the main communication channel.
This year’s campaign is split into 3 phases.
A digital video introduce phase 1. This video sums up the previous year’s activities and introduces this year’s project: the medical center’s renewal in Arkioi. A dedicated landing page, a banner campaign, relevant facebook posts and POP material are created in order to communicate the campaign.
The project will end in September ’18 so phase 2 and 3 will communicate the naval route, with all intermediate stops and ofcourse the final destination and the project’s fulfillment.