Intro
For the third consequent year, we run the “Brushing Together” campaign by AIM. The campaign was implemented in co-operation with AB Vasilopoulos (local super market chain ), who has “adopted” the campaign, in order to make this year’s CSR project a reality.
Challenge
To successfully build the campaign even further with AB Vasilopoulos being the main communication channel.
Solution
This year’s campaign was split into 3 phases.
A digital video introduced phase 1. The video summed up the previous year’s activities and introduced this year’s project: the medical center’s renewal in Arkioi. A dedicated landing page, a banner campaign, relevant Facebook posts and POP material were created in order to communicate the campaign.
The project ended in September ’18 when phase 2 and 3 communicated the naval route, with all intermediate stops and the project’s fulfillment.
