It is a known fact that most men are highly opinionated and thus usually add their personal view to all conversations.
The challenge was to exploit the fact that men have an opinion on- almost- everything and make it relevant to something that affects their everyday life and habits.
A 360 activation, that combined offline and online mediums. Two intriguing and humorous TVCs were created with a clear CTA asking other men to share their valuable opinion. Ultrex Facebook fans could take part in a competition by leaving their comments on our Facebook Page.
The whole campaign run for 2 months and ended with the beginning of Mundial.
In less than a week, the video earned thousands of views and a great number of participations. The activation is still running so … stay tuned!