It is a mere fact that most men are highly opinionated and thus they usually add their personal view to all conversations.
The challenge was to exploit the fact that men have an opinion on- almost- everything and make it relevant to something that affects their everyday life and habits.
A 360 activation, that combined offline and online mediums. Two intriguing and humorous TVCs were created with an endline that led to a series of facebook activations. The whole campaign had almost 2 months duration and ended with the beginning of Mundial.
The 2 TVCs had a clear CTA which was to ask other men to share their valuable opinion. Ultrex Facebook fans were asked to leave their comments in order to enter the draws for sporty prizes.
In less than a week the video earned thousands of views and almost a thousand of participations. The activation is still running so … stay tuned!