PETIT BEURRE - Pick the scenario
Following the successful repositioning of Petite Beurre, focusing on a younger target audience, the campaign had a sequel aiming to engage the consumers even further.
To make a creative next step and at the same time to make it a hard selling one. The objective was to involve/ engage the consumers and make them part of the next brand’s communication campaign.
Consumers were asked to vote among three teaser videos, hosted in a customized microsite. The winning scenario would be the next TVC!
At the same time via a second mechanism consumers were asked to buy a Petite Beurre pack and insert the code (written on pack) to a customized field and instantly find out if and what they have won.The activation was promoted via a promo TVC, banner campaign and Facebook content.
28.000 scenario votes/ participants
13.000 codes were entered
83.000 microsite’s visits