SAMSUNG - Samsung Galaxy J SnapPoetry
An innovative, yet “poetic" and entertaining competition was created for the new Samsung Galaxy J series. Galaxy J5 & J7 are smartphones aimed mostly to teens. Samsung wanted to reach out to the youngest audience in an edgy way by creating a contest based on Snapchat, audience’s favorite and most hype social medium that had not been used in such a manner before.
The Snap Poetry contest challenged the audience to recite poems inspired by the features of the new smartphones: the 13 MP light camera, the uniform metallic design, the fingerprint sensor and the radio. Not just recite them, but also enhance them with Snapchat’s funny filters in order to create buzz around the new J series while at the same time create engaging & rich content.
A microsite was created in which participants had to follow three simple steps:
- Select the poem that they wanted to recite via Snapchat, among those proposed.
- Save video created in Snapchat on their smartphone.
- Upload video to Instagram with hashtags #GalaxyJ #SnapPoetry
- Participants automatically could enter the electronic draw to win one of the 10 Galaxy J!
In order to engage, Influencer Endorsement was used for further Reach & awareness.
A digital video, as well as social media materials were created in order to boost the contest.
In less than 2 weeks more than 3.000 Snapchat video participations were created & shared at Instagram, using the campaigns’ hashtags!