LA ROCHE POSAY | DIGITAL CAMPAIGN
Loyal for more than 10 years to its mission to help oncological patients manage the skin-related side effects of their treatment, La Roche-Posay brand, for yet another year, supports oncological patients with a series of actions.
This year, La Roche-Posay aims to enhance the international communication with a digital awareness-raising campaign, the core message of which is “Τhe healing power of touch”. The ambassador of the campaign is Antinoos Albanis, a winner of his own battle against cancer. La Roche-Posay’s initiative highlights the importance of skin care for the health, but also the psychology of the oncological patient. It falls under the umbrella of “Fight with Care”, La Roche-Posay’s program that aims to improve cancer patients’ quality of life and to assist their care takers.
The campaign features former oncological patients and members of their families, sending a message of hope to those undergoing treatment