LVQR | TIK TOK - GELA EINAI GIA KALO
La Vache Qui Rit® celebrates its 100 years of global presence making people lauch and translated them into moments of joy for those who need it the most.
To ampify the activation as much as possible by targeting the younger audience through their most popular social media … Tik Tok. The objective was to boost awareness and gather as many laughters as possible (since they would be translated into minutes of joy).
In collaboration with Tik Tok, a laughter challenge was created.
What exactly was that?
A branded Tik Tok effect was created especially for this activation that worked as soon as the user started to laugh by using face recognition. A customized bar at one side of the screen counted how hard the user laughed and motivated them to laugh even harder. The user by adding the activation’s Hashtag #GelaEinaiGiaKalo added their laugher to the total number of laughters collected. All customized hub was created in order to gather all relevant info and of course the actual laughers. So, whoever participated in this challenge automatically gave their laughter for a good cause.
1300+ UGC videos
28Κ + interactions on influencers posts
1.221.260 total impressions
1.200.000 video views
1 Million + Paid Reach