Vodafone - GIGA Unlimited
If someone asked us what we would like most from our mobile phone provider, surely the answer would be Unlimited Data without any restrictions! So the time came and Vodafone introduced in June 20’ the absolutely long-awaited program - Vodafone Giga Unlimited!
The strategic goal of the brand was to take advantage of the influencers’ impact to enhance the awareness of the new product. Specifically, through the influencers’ content we wanted to highlight the benefits offered by Giga Unlimited programs and at the same time to underline the experience and the unlimited possibilities they offer.
During which moments do we need Unlimited Data the most? Of course when we are on the go! So in order to ensure maximum reach / impressions, as well as the active participation / engagement of our audience, we chose a SoMe platform that has interactive features and favors audience participation. In addition, we needed a SoMe platform that is ideal for consuming as well as uploading content on the go. That's why we decided to take advantage of the possibilities and interactive functions of Instagram and more specifically, the features of Instagram stories! And that is how we came up with the ultimate challenge! 7 influencers, 7 different verticals, 7 days and one question. Are U Unlimited? Each influencer had one day to test his limits with unlimited stories. And all these stories were shot on the go!
Stories: 4.996.514 organic impressions (+42% vs. initial KPI’s)
Posts: 409.380 organic reach (+28% vs. initial KPI’s)
Total engagement: 137.2Κ (+149% vs. initial KPI’s)
Swipe ups that led to Vodafone’s product page: 27.2Κ