SKIP - White T-Shirt Challenge
In 2016 the “Skip Κοινωνικό Πλυντήριο” was created offering free washes to everyone that was in need. This year, our objective was to motivate consumers to take part in this movement and make it even greater.
In order to boost buzz we collaborated with several influencers, popular to our target group and asked them to make the message even stronger.
What we needed them to do?
Just ask people to do something they normally do.. Take a selfie and … support the cause.
A chain challenge was created with a clean and bright white T-Shirt being the protagonist in all uploaded photos . The offline kick off gave its place to online media.
Stamatina Tsimtsili announced the activation in her TV show “Happy Day”.
8 popular influencers uploaded their selfie wearing their white T-Shirt, gave details about the cause and asked users to support it by uploading their own selfie.
Every participation equaled to more washes by “Skip Κοινωνικό Πλυντήριο” to families that were in need.
82% of our potential audience was exposed to the campaign with frequency almost 1.4
1.082 clicks on the website , more than 800K Reach, 1M impressions and 27K Total Post Engagement were just some of the results of the successful campaign.