With very simple steps one can change his everyday life and make the change to his heart. Due to BecelProactiv 1M people has managed to do so. Now was the turn of each one of us.
Make the #MakeTheChange concept go viral and have impact on the users. We tried to make it bigger than a concept tagline but actually motivate people to do something good for themeselves and make the change for their heart.
We collaborated with 4 macro influencers popular to our target audience and asked them to form a heart and ask users to do the same while mentioning the everyday healthy habits one can adopt to make the change.
The campaign is still running and shows great momentum with more than 300 participations.