Due to Covid-19 our lives have changed.
During the lockdown period we all tried to find alternatives so as to spend time with our beloved ones in a more pleasant and creative way. One of the most popular activities during those days was cooking!
Many bloggers shared recipes and asked users to share their own ones in return. In this way social distancing was eliminated.
VITAM is always part of our lives at all moments and it couldn’t be absent at this moment. Through the activation supported the #MenoumeSpiti effort.
We focused on 6 insights that affected all of us during this lockdown period. For example: valuable leftovers, healthy and light recipes during lockdown, cooking with kids etc.
Based on those insights we collaborated with 5 popular and targeted influencers that acted as curators. They cooked their favorite recipe using BITAM and shared their ideas with both their followers and the brand’s target audience.
The campaign run for almost a month and noted high KPIs related to Reach and Video Views.