PRAKTIKER - 2020 CAMPAIGN
Fashion ads use a unique and very distinctive language, that makes them stand out. This time, we used this exact language in order to communicate the new Praktiker collection for 2020. The result is another disruptive campaign, that allows the actual products to be the protagonists and speak for themselves. New items, new colours, new tools and ideas, star in 4 contemporary fashion video clips (for Bathroom, Garden, Renovation and Home Deco respectively), inviting us not only to change our home, but also our mood!