LENOVO – BACK TO SCHOOL Campaign
Ιntro
Αn integrated advertising campaign to boost sales of laptops to young audience and students during the back to school competitive period.
Challenge
To upgrade the image of LENOVO to the younger audience by communicating the Back To School sales
Solution
In order to attract the attention of young people, but also to attract the interest of parents (because the child asks but the parent is the decision-maker and purchaser), we came up with a campaign with the main message #MinКsenerernis so that LENOVO can speak in the young audience’s language & in the heart of the students and everyone else during Back To School period of time, a not so joyful time for our target group. Our campaign included Print, OOH, instore & digital elements.
Outcome
Lenovo #1 in laptop’s market
With the market share: 33,2% ( Sept -Nov)
- 10 million impressions
- 1,3 million unique users
- 20.000 visits at the site of Lenovo
- 10.000 engagements
- 825.000 video views
