FAGE Ageladitsa – Changes
Fage Ageladitsa is a classic cow yogurt and favorite of Greeks for decades, not by custom, but by choice. It has not changed its recipe since first launched and has remained successful ever since.
Most things in our lives are constantly changing, usually in an unpredictable way. Fortunately, there are some values and flavors that remain classic, no matter what the trends are. Just like Ageladitsa. We needed to communicate to our younger audience that our classic, unaltered recipe is the reason behind Ageladitsa’s success throughout the years but do it so in a modern and unforgettable way within digital media.
Eleni Menegaki, the brand’s ambassador, is an Κey Opinion Leader and an idol to the younger generation for her ambitious career and success throughout the years. She also shares the common value with Ageladitsa, that she has resisted changing some aspects of herself no matter the trends.
We created 3 digital videos with Eleni Menegaki pinpointing, in a fun and entertaining way, 3 things that she has not changed in herself and her professional career.
Within the 3 videos Eleni resists changing her hair color, the time of her show and her professional name to Helen, because sometimes the recipe for success is to remain unaltered and original, just like Fage Ageladitsa.
The 3 digital videos were used on Fage’s Social Media channels and were produced in multiple formats to best suit advertising placements on YouTube, Facebook and Instagram.
In addition, multiple social media materials, such as Facebook posts and Instagram Stories were created to accompany the campaign and increase awareness
The campaign is still in progress but up until today it shows great momentum. It has reached 1.485.000 video views in 3 just weeks