Intro
Vodafone is a versatile brand with several projects, products and needs. We are working with Vodafone on a digital PR basis on a wide variety of projects such as the launch of Vodafone TV, Consumer Internet of Things (CIoT), Vodafone Giga Family programs and others.
Challenge
In such a fast growing and challenging industry, our main goal is to identify and collaborate with the most relevant influencers and create original content of high quality for the brand.
Solution
We identified and selected several influencers from different sectors to spread the word about the new Vodafone TV experience. Through their own unique approach, we created relatable posts and stories by talking to the right audience for each content category and by highlighting the attributes of Vodafone TV. We focused on spreading the message through multiple influencers who presented Vodafone TV as part of their everyday lives in a 2-3 months period to avoid creating firework effect.
Outcome
In one of our latest campaigns that run for less than two months we achieved the following results:
- Users viewed our influencers’ content 1.341.232 times,
- Users interacted with our content 70.649 times through likes, comments & clicks on stickers
- The average view through rate* in video content was 88,5%.
