Two completely different megabrands invited major clients (retailers) to hear about the new product launches in two completely different back-to-back events, in the same venue.
Finding a venue that would accompany both grand events and their set-up and working with a deadline of less than one month is a challenge in itself. Let alone all the details, presentations, technical, branding and construction issues.
AIM set up a Smile Lab to present its new Expert Protection range, with the brand’s ambassadors from the marketing department presenting the facts, a dentist setting the oral care needs from a scientific perspective, and a stand-up comedian bringing smiles to everyone’s face.
SKIP on the other hand launched a new range for special clothes, with the care serum technology as its USP, and transformed the venue into a fashion showroom, with Doretta Papadimitriou as the hostess/ presenter, the fashion designer Kallia Kossieri as a guest, and a script full of various activities to present each one of the 4 variants to the audience.
Mood videos, inspiring presentations and scripts, all came together at the Athinais venue and made the two brands the talk of the town for July 4th 2018.