VODAFONE TV - activation at Marina Foisvou
Intro
Vodafone is one of the world's largest telecoms operators and content provider. With Vodafone TV and video on demand remains the leader with the greatest catalogue in movies, series, sports and kids movies. We designed an activation for the launch of PABLO series @ VODAFONE TV.
Challenge
Introduced to the public the new Pablo series; the first animated TV series to star an autistic character and the first TV program with a local autistic “voice over” cast. We created a BTL program that Increased awareness & consideration for Vodafone TV and educational movies and presented the local selected protagonist.
Solution
We created an educational activation at Marina Floisvos by bringing Pablo and his friends to life. Pablo, in the series, enters an animated art world, the world of his own imagination where he is able to explore things with the help of his animal friends. During the event we created an interactive application where the kids’ creations became the content of a custom-made 2D movie. Participants of the event included journalists, NGO representatives and opinion leaders as well as the selected local protagonist (8 year old autistic kid) with his friends.
Outcome
In 2 days event over 1.000 audiences experienced the new Pablo series and over 400 kids played at the digital 2D app and learned about Pablo!
