VODAFONE TV - activation at Marina Foisvou
Design an activation for the launch of PABLO series @ VODAFONE TV.
Vodafone is one of the world's largest telecoms operators and content provider. With Vodafone TV and video on demand remains the leader with the greatest catalogue in movies, series, sports and kids movies.
introduce to the public the new Pablo series. The first animated TV series to star an autistic character and the first TV program with a local autistic “voice over” cast. Create a BTL program that Increases awareness & consideration for Vodafone TV and educational movies and present the local selected protagonist.
We created an educational activation at Marina Floisvos by “giving life” to Pablo character and his friends. Pablo enters into an animated art world, the world of his imagination where he is able to explore things with the help of his animal friends. An interactive application with kids creations that becomes the content of a custom-made 2D movie. Face painting and branded gifts for everyone. The selected local protagonist (8year old autistic kid) was there with his friends to enjoy the experience of his participation. A PR happening with journalists, NGO and opinion formers.
In 2 days event over 1.000 audiences experience the new Pablo series and over 400 kids play at the digital 2D app and learn about Pablo!