ABSOLUT - Global Creative Competion
Absolut Vodka is a leading spirit brand in night life, that over the years has shaped the entire world with it’s pioneering ideas and cutting edge creativity.
1 bottle, one vision to create a better tomorrow, 60 days of creative challenge,19 countries from around the world, 3 world class judges:
Launch locally the Global Creative Competition which will lead to the new upcoming artist who will join the brand’s hole of fame.
Deploy a communication plan which will aim at amplifying the competition and retaining attention and engagement throughout it’s course
- The competition was launched digitally with a tailor made campaign in Facebook, Instagram & Premium display and was enlarged with a targeted Digital PR and PR plan.
- To further boost awareness and participations the brand was strategically joined forces with key influencers and micro connectors with strong imprint in various creative fields
- A team of local Judge committee was also carefully comprised in order to enhance the competition’s credibility and advocacy .
- It took 60 days to arrive at the big local event and announce the local winner who would represent Greece in the Global celebration event.
- A local prize of 3.000€ value and a trip to Paris was added up as an extra motive, to the global opportunity of wining 20K and the chance to see the winning work at an emblematic outdoor.
- For celebrating the local participations and announcing the local winner a tailor made event was created in industrial venue at the heart of Athens.
One bottle, one vision to create a better tomorrow, 60 days of creative challenge,19 countries from around the world, 3 world class judges:
Greece took the 4th place with 700 valid submissions competing with countries such as US, India, Spain
- Downloaded templates: 3971
- Bounce rate: 65,40%
- Unique Users: 17,133
- Website sessions: 23,246
- Play of main campaign film: 1427
- The total PR coverage was worth of over 100K – 250% ROI