ABSOLUT - Global Creative Competion
Intro
Absolut Vodka is a leading spirit brand in nightlife, that over the years has shaped the entire world with its pioneering ideas and cutting-edge creativity.
Challenge
1 bottle, one vision to create a better tomorrow, 60 days of creative challenge,19 countries from around the world, 3 world class judges:
Our challenge was to launch locally the Global Creative Competition which would lead to the new upcoming artist who would join the brand’s hall of fame.
Solution
Organized a communication plan which would aim at amplifying the competition and retaining attention and engagement throughout its course
- The competition was launched digitally with a tailor made campaign in Facebook, Instagram & Premium display and was enlarged with a targeted Digital PR and PR plan.
- To further boost awareness and participations, the brand strategically joined forces with key influencers and micro connectors with strong imprint in various creative fields
- A local Judge committee was also carefully comprised in order to enhance the competition’s credibility and advocacy .
- Within 60 days, the big local event took place where we announces the local winner who would represent Greece in the Global celebration event.
- A local prize of 3.000€ value and a trip to Paris was added up as an extra motive to the global opportunity of wining 20K and the chance to see the winning work at an emblematic outdoor.
- For celebrating the local participations and announcing the local winner, a tailor made event was created in an industrial venue at the heart of Athens.
Outcome
Greece took the 4th place with 700 valid submissions competing with countries such as US, India, Spain
- Downloaded templates: 3971
- Bounce rate: 65,40%
- Unique Users: 17,133
- Website sessions: 23,246
- Play of main campaign film: 1427
- The total PR coverage was worth of over 100K – 250% ROI
