PETIT BEURRE - Characters
Since 1922 Papadopoulou biscuits, ΠΤΙ-ΜΠΕΡ, is a brand synonym to the idea of family and represent caring moments full of lovely memories and joy. Υet never before had we heard what the biscuits themselves had to share with all of us. The four corners of ΠΤΙ-ΜΠΕΡ are now actually 4 dynamic and special characters that come into life to share their thoughts and create funny situations making all of us anticipate their next story.
6 digital video… shared in the brand’s social channels.
Facebook new format posts… that communicate the Characters stories.
A dedicated one page site… being the project’s hub.
2 digital activations… that made consumers engage even more with the campaign.
The metrics initially set were met, implying that the whole campaign managed to take the brand to the next level, making it more modern and trendy and at the same time making consumers more involved and engaged.
DELIVERED IMPRESSIONS 623.221
TOTAL VIDEO VIEWS 157.778
DELIVERED IMPRESSIONS 915.076
VIDEO VIEWS 322.020