A festive yet hard selling activation was created for the celebration of Vitam’s 70 year presence in the Greek Market.
Buying a VITAM product rewards its consumers in more than one way... Not only the consumer enjoys the product’s benefits and rich taste, but also gets a chance for winning unique gifts. Each day 17 lucky participants win either gift cards or checks for their buys.
A customized microsite as well as a dedicated Facebook messenger were created in order to support the activation, in which consumers were asked to scan and upload their supermarket receipt in order to instantly find out whether they were the lucky winners of the day or not.
The activation was supported by a TVC, radio announcements, a dedicated how to digital video as well as the brand’s social media channels that communicated the activation.
In just two weeks :
- almost 2.500 participations
- more than 380.000 FB & YT views for the activation’s videos …and keep counting