SANOFI - Pantespanious and me!
Sanofi pharmaceuticals called us in to create a CSR campaign which subject would be healthy living lifestyle for children. “Pantespanious and me” was created to teach kids about diabetes type 1 through the amazing story of Pantespanious.
The goal of the campaign was to create awareness and inform children and parents about diabetes type 1, through an engaging and entertaining campaign that will establish basic information of a healthy lifestyle.
We created a children’s ebook about a kid, Paul, who is diagnosed with diabetes and goes through accepting and living with diabetes. The book was also adapted into a theatrical play script.
To promote the campaign to educators and children , a printed copy of the book and play script along with an information leaflet about diabetes was sent out to all public and private schools in Greece and were encouraged to put on the play of “Pantespanious and me” in their schools theatre.
The story of Pantespanious and Paul was developed into a kid’s ebook available for download through a website page.
A multi media campaign that resulted in thousands of ebook downloads all over Greece was launched (social media, facebook ads, digital pr, display) and offline media (direct marketing and PR event)