SANOFI - Pantespanious and me!
Pantespanious and me! SOLID Havas and Sanofi taught kids about diabetes type 1 through the amazing story of Pantespanious.
Intro
Sanofi pharmaceuticals called us in to create a CSR campaign which subject would be healthy living lifestyle for children.
Challenge
The goal of the campaign was to create awareness and inform children and parents about diabetes type 1, through an engaging and entertaining campaign that will establish basic information of a healthy lifestyle.
Solution
We created a children’s ebook about a kid, Paul who is diagnosed with diabetes and the multiple steps in his journey to accepting and living with diabetes. The book was also adapted into a thetrical play script.
To promote the campaign to educators and children , a printed copy of the book and play script along with an information leaflet about diabetes for teachers was sent out to all public and private schools in Greece and were encouraged to put on the play of “Pantespanious and me” in their schools theatre .
Outcome
The story of Pantespanious and Paul was developed into a kid’s ebook available for download through a website page .
A multi media campaign that resulted in thousands of ebook downloads all over Greece was launched (social media, facebook ads, digital pr, display) and offline media (direct marketing and PR event)
