JOTIS S.A. | Roadshow for the CSR Program
Intro:
Following the success of the CSR program “A hope is born!” our aim was to bring the initiative in the spotlight once again.
The challenge:
JOTIS S.A. has communicated the CSR program it has been implementing since 2019 via a TV and digital campaign, a publicity plan, various SoMe assets. The program tackles the demographic problem in remote regions of our country, where birth rates keep declining. The funding that JOTIS undertakes through this initiative are all the medical costs throughout pregnancy until childbirth, as well as the provision of baby food for the first two years of their lives.
Thus, a new “angle” was needed to showcase its success and make it even more relevant to the public.
Solution:
We proposed the creation of parents’ testimonials, as the ideal way to prove the footprint the program has had in local communities, in remote villages. After contacting several parents, we were able to get valuable insights from their experience and learn more about the “magic” of becoming mothers and fathers through this inspiring program.
Apart from the videos created, two roadshows were carried out as a reminder of the program to local populations. We highlighted and took advantage of appropriate occasions to keep the program TOM throughout the past year and for the years to come.
6 videos have been produced so far from the two roadshows.
Videos’ viewing and results:
17.8M Impressions
Many positive comments about the initiative from the public
