SMART PACK | Sports Experiential Activation
The Challenge
Solid Havas was asked to design and implement an experiential and engaging activation at the park for the Mundobaket 2023.
The objective was to attract new-comers, entertain the regular customers and create content for SoMe.
The Approach
Our approach was to create an activation for one month with various happenings and reasons for repeat visits.
We created a 3 on 3 basketball court for the participants, a huge Led wall for live viewing (mundobasket) & interactive booths for activations relevant to basketball. The mundobasket @ Smart Park supported by the Hellenic Basketball Federation (EOK) in order to host well-known basketball players from Greek National Team.
The Moundobasket activation were further enhanced by a series of posts & stories from the well-known players and the full entertaining program was promoted via radio stations and the digital environment! .
