SMART PACK | Christmas Experiential Activation
The Challenge
Solid Havas was asked to design and implement an experiential and engaging activation at the park for the Christmas period.
The objective was to attract new-comers, educate the regular customers and create content for SoMe.
The Approach
Our approach was to create an activation for one month with various happenings and reasons for repeat visits.
We created a huge installation in the form of a Christmas sphere playing very inspirational Christmas videos and a music booth with different happenings. 10 different well-known radio producers, life acts, concerts along with dancers and pop-up happenings created a unique and festive atmosphere.The happenings were further enhanced by a series of posts & stories from the well-known artists and the full entertaining program was promoted via radio stations and the digital environment! .
