NYX X BARBIE THE MOVIE ACTIVATION
Come on Barbies, let’s go party! To celebrate the release of the exclusive Barbie collection by NYX Professional Makeup, we did a takeover of Village Cinemas, using sugar, spice and pink…LOTS OF PINK.
Upon the day of the movie premiere, we created a shiny stairway and an impressive setup taken straight from Barbie Land, that gathered all the spotlight and served as the most Ken-ergetic spot for an event filled with influencers and glamour.
