UNILEVER TSERIOTIS CYPRUS | Fueled by Love
UNILEVER TSERIOTIS CYPRUS– Fueled by Love
In store activation for all Unilever brands in ALFAMEGA Hypermarkets Cyprus, aiming to reward and support consumers with an offer addressing their own needs.
CHALLENGE
The client requested an activation that will reflect the organization’s ongoing commitment to contribute & support the local society.
SOLUTION
Significant increase in fuel prices affected the lives of all citizens, who saw their purchasing power and family planning significantly reduced.
That’s why we proposed and carried out a program, through which consumers could gain fuel vouchers for their transportations.
The “how to” of the activation was real simple: ALPHAMEGA Family Card holders who purchased UNILEVER products from the chain’s stores, entered an instant draw and claimed one of 320 vouchers, each worth 100€.
Our agency designed all the communication materials (TVC, print ads, POP materials, etc.) as well as the brand identity of the program.
