arosis - OUR EFFORTS, OUR LAND
Three TV spots sharing the message “Οur efforts, our land” form our first campaign for arosis; a company dedicated, since1956, to producing exceptional Greek legumes. The main purpose of the campaign is to highlight the importance of the different terrains and the people who ceaselessly take care of the crops, to make sure that they help grow top quality food. In all 3 commercials, a minimalism approach is used to underline the greatness of the nature in Prespes, Grevena and Kastoria; three famous pulse production regions in Greece.
The creative concept of the campaign evolves around the question of how the beauty of the land, the quality of the soil and the microclimate can all fit in an arosis package. To answer it, an austere, embossed-like visual imprint is applied, calling the senses on an authentic, full of tastes journey in each of the above regions.
Starring, are three “ambassadors” of arosis treasury: the organic Giant-Beans from Prespes, the Chickpeas from Grevena and the Lentils from Kastoria, that bring to life the gifts they enjoy, including the sustainable treatment and top harvesting methods applied by the people of arosis.