Lifebuoy - Digital Launch
With 127 years of heritage and history and having trained over 1 bil. kids all over the world to properly wash their hands, Lifebuoy is finally launched in Greece.
Covid-19 has made the need for proper hand hygiene even more demanding. In an already cluttered market with soaps and hand hygiene products, the launch of Lifebuoy makes the difference and talks not only about the results it has but also about the history, mission and name that has gained worldwide respect.
The digital strategy is mainly based on 3 thematic pillars: Name, Mission and History. Several materials have been created for both social media channels and display campaigns. The campaigns are categorized and launched according to the consumer journey. The whole strategy is based on precision marketing so as the right message reaches the right audience.