BEEFEATER - Pink PR Event Margi
Intro
Beefeater Pink is the new trendy variant of famous Beefeater London Dry Gin which has launched recently aiming at elevating Gin consumption into a new PINK experience.
Challenge
Pamper, influence, inspire a trend setting & ambitious target audience consisting of bloggers, fashion icons and journalists.
Solution
Create a unique summer PR event inspired by the PINK color and the aspirational summer chic style of Miami night life.
Every detail from the event’s invitation to the actual party elements was carefully chosen to lead at an Instagramable Pink Experience.
A very premium location by the sea was specially selected to host the event
Specially constructed instagramable installations, fun decoration props, lighting, brand messaging and guests wearables transformed the atmosphere into a neon Pink night
Pink food & cocktails
Live band and a special guest DJ amused the guest until 2am
Promo team carrying instamatic cameras to capture
Outcome
A night to remember with more than 300 guests attending it, which led to an impressive PR and Social Media content for the brand.
