JOTIS – Facebook & Instagram Pages
A unique social media communication strategy created to reach different audiences and communicate different messages for JOTIS.
JOTIS is a leading confectionary company that produces a very wide variaty of products targeted at a lot of differentiated audiences, both age-wise and interest-based. The biggest challenge was to create a close digital relationship with these various audiences, operating from one corporate Facebook and Instagram Page.
The strategy we followed was that of precision marketing. Through detailed break down and mapping of different age audiences, their interests, their relationship with cooking / confectionery and the use of 2 different media (FB & IG), we created personalized content, varying in formats and messages, for each audience. The strategy was completed by a targeted media plan in both mediums so that each audience can see the content they are interested in.
The Social Media pages of JOTIS marked excellent results.
ΓΙΩΤΗΣ Facebook page has reached 3rd in the FMCG Food category in Greece and remains on the fastest growing pages in Greece in the food category every month
Page Likes: 288,000
30,000 new likes on the page in 1 year
12,000 Interactions per month
8.13% Engagement rate
29,000 followers in total
14.6k new followers in one year
1,700,000 profile accounts reached