JOTIS – Facebook & Instagram Pages
Intro
A unique social media communication strategy created to reach different audiences and communicate different messages for JOTIS.
Challenge
JOTIS is a leading confectionary company that produces a very wide variaty of products targeted at a lot of differentiated audiences, both age-wise and interest-based. The biggest challenge was to create a close digital relationship with these various audiences, operating from one corporate Facebook and Instagram Page.
Solution
The strategy we followed was that of precision marketing. Through detailed break down and mapping of different age audiences, their interests, their relationship with cooking / confectionery and the use of 2 different media (FB & IG), we created personalized content, varying in formats and messages, for each audience. The strategy was completed by a targeted media plan in both mediums so that each audience can see the content they are interested in.
Outcome
The Social Media pages of JOTIS marked excellent results.
Facebook
ΓΙΩΤΗΣ Facebook page has reached 3rd in the FMCG Food category in Greece and remains on the fastest growing pages in Greece in the food category every month
Page Likes: 288,000
30,000 new likes on the page in 1 year
12,000 Interactions per month
2,800,000 Reach
8.13% Engagement rate
Instagram
29,000 followers in total
14.6k new followers in one year
79,614 interactions
1,700,000 profile accounts reached
Super Market Awards 2020
Silver award - For the strategy at Social Media
Social Media Awards 2020
Bronze award - Best of Facebook Family of Apps - Communication / Best in Food / Social Media Pages – Facebook & Instagram
Retail Business Awards 2020
Gold Award in section Supplier’s Brand Social Media Campaign for the social media strategy of JOTIS
Corporate Affairs Excellence Awards 2020
Better use of Social Networking Media
Retail Business Awards 2019
Silver Award - JOTIS “The taste of our life” in the Supplier’s Brand Social Media category
Marketing Excellence Awards 2019
Silver for JOTIS Social Media Strategy, in the Communicating Effectively - Digital Marketing Communications category
Super Market Awards 2019
Gold in the Digital Applications & Social Media category for JOTIS Social Media Strategy
