UNILEVER - Sustainable School
CSR program for all Unilever brands in ΑΒ ΒΑΣΙΛΟΠΟΥΛΟΣ, aiming to motivate and educate children about the importance of protecting the environment.
The client requested a CSR program relevant to the company’s Sustainable Living Plan that would be focused in the environment and the changes needed to be done by all of us in order to improve our life in the planet.
The program should include all client’s products and motivate consumers to buy them, in order to also contribute to the program’s purpose. It should be educational, inspiring and designed in such a way, that would be easily communicated all year round, with different actions each time.
The love for the environment begins at school, so we proposed and carried out a program that aimed to help schools become “Sustainable” through actions that improve their environmental footprint.
In order to identify the schools that we would approach, we collaborated with EΛΛΕΤ (ELLINIKI ETAIRIA Society for the Environment and Cultural Heritage) and its program called “Greek Sustainable School”.
Through the 1st communication wave, we achieved energy savings for 5 Greek Schools by replacing the old lamps they had with new ones of low consumption, in all their class rooms.