Intro
A festive yet hard selling activation was created for the celebration of Vitam’s 70 years in the Greek Market.
Challenge
Buying a VITAM product rewards its consumers in a lot of ways... Not only the consumer enjoys the product’s benefits and rich taste, but also gets a chance to win unique prizes. Every day, 17 lucky participants got to win gift cards or checks for their shopping.
Solution
A customized microsite as well as a dedicated Facebook messenger chatbot were created in order to support the activation, in which consumers were asked to scan and upload their supermarket receipt in order to instantly find out whether they were the lucky winners of the day or not.
The activation was supported by a TVC, radio announcements, a dedicated how-to-digital video and the brand’s social media channels that promoted the activation.
Outcome
In just two weeks :
- almost 2.500 participations
- more than 380.000 FB & YT views for the activation’s videos …and keep counting
