Pedigree - Dental Care Month
Pedigree® Greece Facebook page has built a strong community and the brand’s goal through its page is to promote responsible dog ownership and to provide feasible solutions so that all dogs live a happy and healthy life.
In a period of time where information is overwhelming, it was important for the brand to stand out and boost engagement having as a communication vehicle the Pedigree® DentaStix™ Dental Care Month. Main objectives … to reach dog-owners, educate them, attract their attention, inform them on Dental Month and drive engagement.
A complete digital/PR communication plan was implemented in order:
- To educate | Different Facebook Content formats were used, in order to inform users on issues of dog dental care
- To engage | Influencer Endorsement for further Reach & awareness. Apart from their involvement as part of the content, a dedicated Facebook activation was formed
- To boost CSR | A dedicated microsite was designed where users could find and book an appointment for a FREE dog dental Check up
The campaign provided a very engaging mechanism that met the objectives. In just one month the results were the following:
- Influencers Interactions : 80.000
- Influencers Video views : 635.000
- Increase in page’s fans: 2,40K
- Interactions: 41.218
- Apps Participations: 2.500