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SOLID HAVAS Group

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  • Pedigree - Dental Care Month
  • Pedigree - Dental Care Month
  • Pedigree - Dental Care Month
  • Pedigree - Dental Care Month

Pedigree - Dental Care Month

Intro
Pedigree® Greece Facebook Page has built a strong community. The brand’s goal is to promote responsible dog ownership and provide feasible solutions so that all dogs live a happy and healthy life. 

Challenge
In a time in which information is overwhelming, it was important for the brand to stand out and boost engagement having as a communication vehicle the Pedigree® DentaStix™ Dental Care Month. Main objectives … to reach dog-owners, educate them, attract their attention, inform them about Dental Month and drive engagement.

Solution
A complete digital/PR communication plan was implemented in order:
To educate | Different Facebook Content formats were used to inform users on issues of dog dental care
To engage | Influencer Endorsement for further Reach & Awareness. Apart from their involvement as part of the content, a dedicated Facebook activation was formed
To boost CSR | A dedicated microsite was designed where users could find and book an appointment for a FREE dog dental check up

Outcome
The campaign provided a very engaging mechanism that met the objectives. In just one month the results were:
Influencers Interactions : 80.000
Influencers Video views : 635.000
Increase in page’s fans: 2,40K
Interactions: 41.218
Apps Participations: 2.500


Ermis Awards 2017
Bronze Award in the ERMIS PR / DIGITAL PR category

Social Media Awards 2017
Bronze Award - Best Content in Social Media,  Best Occasion-based Marketing

previous PRODERM - #MotherKnows next FAGE - Junior Website

Contact

3 Artemidos str. 15125 Marousi, Greece

+30.210.81.72.100    info@solidhavas.gr

SolidHavas
SolidHavas
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