An interactive idea aiming to communicate Dove’s mission through real beauty. The goal was to create digital buzz and was promoted through engaging content in Dove’s FB page.
To create a hashtag that would be associated with Dove and communicate the mission of Dove behind real beauty.
An emotional video was created where everyday women told their true story about how they perceived natural beauty. The main message communicating the concept was that a woman looks beautiful only when she feels beautiful. The video worked as the main vehicle and called for female consumers to upload their unfiltered selfie when they woke up in the morning, in their IG account with the hashtag #XypnasOmorfi.
The outcome is to be defined as the campaign was only launched end of December. However, as a first indications in the first day the video received more than 15k views.