An interactive idea aiming to communicate Dove’s mission through real beauty. The goal is to create digital buzz and is promoted through engaging content in Dove’s FB page.
Dove targets everyday women and helps them make their day naturally hype.
To create a hashtag that would be identified with Dove and communicate the mission of Dove behind real beauty.
An emotional video was created where everyday women tell their true story about how they perceive natural beauty. The underlined message communicating the concept is that a woman looks beautiful only when she feels beautiful. The video worked as the main vehicle for female consumers to upload their unfiltered selfie when they wake up in the morning, in their IG account with the hashtag #XypnasOmorfi.
The outcome is to be defined as the campaign was only launched end of December. However, as a first indications in the first day the video received more than 15k views.