SKIP - 29 Washing Machine Manufacturers
The superiority claim “29 washing machine manufacturers suggest Skip” was the inspiration for this campaign, which we based on an original consumer insight: as fas as laundry is concerned, each consumer has his own needs. Machine manufacturers are aware of this and try to provide the technology to fit these “29 different consumer needs”, while they all have one common secret: Skip capsules.
Since its launch, this versatile creative concept has been adapted for other Skip products, such as the “Small & Mighty”, as well as for other activations and price promos.
