JOTIS - First (Wheat Creams)
Through a trendy film direction and a fresh view, appealing to modern moms, JOTIS Baby Creams TV campaign, focuses on a baby’s “first times”. In the 2 TVCs created, we show his first laugh, his first tooth – all absolutely unique- and then we stress the importance of the baby’s first meal with JOTIS Baby Creams. They are the only Greek baby creams and they have helped many generations grow up healthy, as they offer all the necessary vitamins, probiotics etc. for “healthy children from the cradle and on” as JOTIS slogan states.