JOTIS - Guaranteed success, guaranteed economy!
The 4 new TVC’s we created had the following objectives: -To highlight that JOTIS products are the best solution regarding household savings because they are fairly priced and there is no risk of failure when using them for cooking or baking. -To present the large variety of JOTIS products found almost in every kitchen, even if we don’t realize they are there! -To educate and remind consumers that with JOTIS products and a few everyday ingredients found in every kitchen they can make recipes for the whole family, easily and quickly.