FACTORY OUTLET - Wishlist
Intro
Factory Outlet is a leading fashion retail store which addresses to all fashion lovers. An engaging fashion game, designed from and for fashionistas, was developed for the Xmas period in Factory Outlet’s Facebook page.
Challenge
To activate and engage the existing Facebook as well as attract more fans and raise brand awareness.
Solution
We created a fun game which maximized shareability and engagement . A fashion game in which the users had to choose four items, from a gallery of clothes, fashion accessories and shoes, so as to create their own, personal fashion Wishlist.
Then, the friends of those who had created the Wishlist, took over in a very easy, interactive and intuitive way! Each user was able to claim only one item from the four products that have been placed in each Wishlist . This outfit would be chosen by friends of each user through voting.The user would enter the draw in order to win the item that has been chosen from his friends!
Outcome
The app met all the brand’s objectives!
-More than 10K fans
-Thousands of participations
-Thousands of votes
-The shares were even more than the participations
-The app was seen by a great amount of GR users!
