Intro
Following our agency’s proposal, Skip Wonder Wash was among the top sponsors in the 37th Athens Fashion Week, held in November 2025.
We specifically proposed the sponsorship of the New Designers Award due to the versatility it would offer to the Skip brand.
The Challenge
A brand with Usain Bolt as the protagonist throughout its ATL, BTL, PR, SoMe communication had to fit in with a leading fashion event and still stay true to its key claims.
The way-in for the specific event style had to be different, so as to not alienate the sophisticated and savvy target audience and the fashion stakeholders.
The main objectives were to have an engaging booth at the sponsors’ exhibition area and to make the New Designers catwalks relevant to the Skip brand.
The Solution
We selected the products’ scent-aroma as the key element we would showcase along with its unique colors.
1. For the booth: We designed a pop up launderette as our branded set up, so that we wrere true to the brand identity.
And to get the audience’s interest in providing us context for the Skip SoMe accounts, we designed an original catwalk where a glambot machine would take their video. A video that no one could resist to since it has never been used in consumer activations in Greece.
The key message: “Step on the Catwalk. Feel the Scent”
2. For the Catwalks: We briefed the 11 new designers on creating at least one look for their collection that was inspired by the Skip Wonder Wash color palette and its character, and we designed the awards of the 3 winners to resemble a washing machine, enhancing the relevance with the product.
The Results
Over 250 videos taken in the glambot
Over 7.000 scented bracelets distributed
An impressive Wonder Wash catwalk showcased before the award ceremony, photographed and sent to all major lifestyle and fashion media
Over 40 articles on Skip’s sponsorship in online and print media
