Our new TVC with the tagline “Mom Knows Best,” is a contemporary yet emotional story that highlights the genuine care that alfa puts into all its products… just like a mother would.
At the heart of the story is the freezer, a trusted ally for both mothers and alfa for decades, preserving the freshness and delicious taste of food naturally, without preservatives.
With a nostalgic feel, the TVC takes us back to the ’80s and ’90s, when moms would make two pies: one for that day and another, freshly made, stored in the freezer for another occasion.
This familiar experience is what alfa brings into the present, safeguarding all its products using only the natural power of freezing no preservatives, nothing hidden.
The story begins with a game of hide-and-seek in the garden. A little girl counting while the others hide, and as she counts, she grows up before our eyes, carrying the values her mother gave her into her own family.
