JOTIS | EKFONITASTE VIDEO CAMPAIGN
JOTIS set out to stand out in the saturated world of online food content by reimagining how recipe videos could engage younger audiences. Through the Ekfonitaste campaign, well-known Greek voices “voiced” recipes in their own unique style — from epic trailers to airline-style announcements — creating a fresh, entertaining content format for TikTok and Meta. The campaign generated over 2 million views, along with strong saves and shares, successfully renewing the brand’s image and driving meaningful engagement.
