PRAKTIKER HELLAS – SPRING 2020 CAMPAIGN
Fashion ads use a unique and very distinctive language, that makes them stand out. This time, we used this exact language in order to communicate the new Praktiker collection for Spring 2020. The result is another disruptive campaign, that allowes the actual products to be the protagonists and speak for themselves. New items, new colours, new tools and ideas, star in 3 contemporary fashion video clips (for bathroom, garden and renovation respectively), inviting us to change our home, but also our mood!