JOTIS - 360° digital plan
Jotis, an established leading confectionary company, operating for over 80 years, is one of the most loved family-owned companies in Greece. Solid Havas, manages its 360 digital marketing communication
The main goal is to enhance the consumer’s loyalty to its products, introduce them to a new younger target audience, the future home-owners through the use of digital channels and inspire them everyday to create delicious recipes using JOTIS products.
We work on an annual activation plan through targeted campaigns which maximize consumer awareness & engagement. The integrated digital activation plan includes:
- social media management
- facebook performance
- digital activations
- digital PR
- digital campaigns.
Jotis Facebook page is one of the 5 most growing pages on Facebook in Greece. In 2017, there was an increase on the 25-35 years old target audience group that JOTIS has reached.
- 31.000 new likes every year
- more than 30.000 participations in every activation
- 30% open rate on newsletters
- 15.000.000 impressions annualy
- 4.840.000 overall reach