JOTIS - 360° digital plan
Jotis, an established leading confectionary company, operating for 90 years, is one of the most loved family-owned companies in Greece. Solid Havas, manages its 360 digital marketing communication.
The main goal is to enhance the consumers’ loyalty to its products, introduce them to a younger target audience, the future homeowners, through the use of digital channels and inspire them to create delicious recipes using JOTIS products.
We work on an annual activation plan through targeted campaigns which maximize consumer awareness & engagement. The integrated digital activation plan includes:
- Social Media management
- Facebook and Instagram advertising
- digital activations
- digital PR
- digital campaigns.
Jotis Facebook page is one of the 5 fastest growing pages on Facebook in Greece. In 2017 and 2018, there was an increase on the 25-35 years old target audience group that engaged and followed JOTIS’ social media channels.
- 30.000 new likes every year
- more than 30.000 participations in every activation
- 30% open rate on newsletters
- 15.000.000 impressions annually
- 4.840.000 overall reach